How to keep Google happy and coming back for more
There’s are things that you can do to keep Google happy and improve your search engine rankings. In a nutshell they are:
1. Add new content. If Google notices that you add content on a regular basis it will visit your site more regularly. If Google does not see a change in your web site in a 90 day period, it will set a flag not to visit for another 90 days.
An easy way to add new content is to have an industry news section on your web site. Add a new story every week or so. This is why Google is in love with blogs - blogs change regularly and tend to have relevant and useful content rather than just corporate patter and spin.
2. Make the content interesting and relevant. By creating good content you will encourage people to link to your web site. This will improve your Google PageRank, improve your search engine results AND generate natural traffic. This is called link baiting.
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READER QUESTION
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Stephanie from Coffs Harbour asks: “Does online video marketing work?”
Answer: Yes, most definitely and very quickly too. There’s over 100 ideo streaming sites that are desperate for new content. The better known ones being Google Video, Youtube, Metacafe and DailyMotion.
Google will pickup video’s within 48 hours of posting. The secret is to put the key phrase is in the video. I
suspect that Google ranks video content higher than most other content because of the extra effort involved in producing it. And the video doesn’t have to be full motion either. A simple recorded PowerPoint presentation, with or without narration, will rank equally as well.
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